Lew Baldwin from Nucrw Produced a benefit concert for Farm Rescue, sponsored by John Deere to help raise money for American farmers directly impacted by the COVID-19 pandemic. The concert was live streamed on YouTube and Facebook with links through other social channels featuring artists Dustin Lynch, Maddie & Tae, Mickey Guyton, Travis Denning, and Tyler Farr. Artists were selected due to their close ties with farm life, fanbase, and, in some cases, their connection to the Deere brand.
Shot live in Nashville, Tennessee at the Brooklyn Bowl, but without a live audience due to COVID-19 protocols, the team at Taillight employed a massive mobile TV truck and a multi-cam broadcast setup. Lew worked closely with the New York agency UEG to pull off a very successful campaign during a difficult time for production.