Lew Baldwin from Nucrw Produced a benefit concert for Farm Rescue, sponsored by John Deere to help raise money for American farmers directly impacted by the COVID-19 pandemic. The concert was live streamed on YouTube and Facebook with links through other social channels featuring artists Dustin Lynch, Maddie & Tae, Mickey Guyton, Travis Denning, and Tyler Farr. Artists were selected due to their close ties with farm life, fanbase, and, in some cases, their connection to the Deere brand.
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Shot live in Nashville, Tennessee at the Brooklyn Bowl, but without a live audience due to COVID-19 protocols, the team at Taillight employed a massive mobile TV truck and a multi-cam broadcast setup. Lew worked closely with the New York agency UEG to pull off a very successful campaign during a difficult time for production.
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