Nucrw created the TED 40th Anniversary promo that opened the TED 2024 – The Brave and the Brilliant conference in Vancouver, Canada on April 15-19, 2024. Working from archival footage and blending the past into the present through sound bites and motion, the piece expands on the importance of ideas. The stage version was slightly modified for the big screen (will post this soon).
Hard to believe they have been at it since the 80’s! What an incredible run. The video was also featured online for paid social.
‘Join us in Vancouver at TED2024, the 40th anniversary of our founding, to celebrate creativity, ingenuity, courage, wisdom and generosity.’
TED 40th
WE ARE ENTERING AN ERA OF UNIQUE CHALLENGES AND OPPORTUNITIES, DRIVEN BY THE ASTONISHING REVOLUTION IN TECHNOLOGY.
To thrive, we humans will have to raise our game. We must figure out the best forms of collaboration with AI and confidently reassert the values that truly, deeply matter.