Client: ESPN
Date: 2014
Services: Production, Directing, Editing

Working with superstar NFL athlete Clay Matthews, Lew Baldwin directed this hilariously corny ode to the male shopper. 

Created in collaboration with the events agency Broadstreet, this piece was shown at the ESPN Up Fronts followed by Clay unexpectedly arriving on stage with a shopping cart.  

ESPN featuring Clay Matthews
(:30 cut-down)

Shot in a grocery store in LA while Clay had a quick break, we pulled out the slo-mo cam to capture his golden mane pompously whipping through the air with severe determination.