Coke Zero featuring Kevin Hart

Client: Coca-Cola
Date: 2013
Services: Editing, Post Production

The genius comedy of Kevin Hart is captured in this Coke Zero spot edited by Nucrw and produced by Hart’s production company HartBeat Productions.

Kennedy directed the 30 second spot ‘Theater Seats’  and Lew Baldwin at Nucrw brought it to life with a surgical commercial edit which required the inclusion of a call-out to the Hart performance film Let Me Explain.

Coke Zero Kevin Hart :30 commercial

The spot  builds on the current Coke Zero marketing platform, called ‘It’s Not Your Fault…Enjoy Everything’  and enjoyed a healthy shelf life airing on TBS and BET with a male-focused media buy.  It was also featured online as part of a digital content package.               

“We are thrilled that Coke Zero is giving us the freedom to inject the HartBeat voice into these creative pieces to bring laughter to fans all summer long” said Leland “Pookey” Wigington, HartBeat Productions, Vice-President.