Category: Social
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Archetype AI
We worked with the designers, scientists, and programmers at Archetype AI to ask the question — can physical AI learn on its own? Presented at TEDAI San Francisco and traveling around the world, this video serves multiple purposes, as both a brand introduction and as an important link in the development of physical AI as…
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TEDNext ATLANTA
This year at the 3-day TEDNext conference at Pullman Yards in Atlanta, we worked with some of the brightest minds and captured the essence of this amazing new chapter for TED. We produced a daily recap video on-site for social channels (x3). Truly, the energy around the talks and workshops was contagious! LinkedIn TEDNext is…
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GFiber Labs
We created new videos for Google Fiber featuring company leadership discussing the idea behind GFiber Labs, a hub for new ideas and development for the internet. They are developing some crazy fast speeds for the future of the internet. 20 gigs, perhaps faster! Working with the GFiber team again and filming at Google Studios in…
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Dak and Zeke
Nucrw recently edited a series of broadcast spots for Albertson’s featuring the awesome Zak and Deke from the Dallas Cowboys. The famed NFL team didn’t make the super bowl this year, but these two partied with their new 214 sandwiches. They look dang good too.
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Marble
Nucrw helped Marble Law create a social video ad about the difficult subject of divorce. The challenge of telling a story with stock footage is finding the right combination of mood, color, characters, and juxtaposition to produce a cohesive video. It’s not always easy to match shots and looks – but you can use this…
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NFT’S FOR DAYS…
@redsmoke | Foundation Our very own @lewbaldwin has been secretly minting NFT’s of his doodles in his spare time. Using the digital moniker redsmoke, which was featured in the Whitney Biennial (redsmoke.com) and several other galleries over the last 20 years, these new pieces are on the Foundation platform. Is digital art finally making its…
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LG
LG always launches big… Nucrw’s Lew Baldwin acted as the Creative Director and Writer on a segment of the LG USA G6 phone launch campaign working with the agency Laundry Service. With a hyper aggressive social presence, LG goes big with new product launches. What better way to show off the new phone’s many features…
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Mostly Mozart…
The renowned Mostly Mozart Festival at Lincoln Center has been around since 1966 and offers audiences a brilliantly curated roster of contemporary artists working in the performing arts. We created this graphical trailer for all of Lincoln Center’s social channels and paid media.
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Hiro Clark and Le Labo
Smells like you. We directed this lookbook video in the hills of Malibu with a good looking young man wearing a Le Labo scented Hiro Clark t-shirt. Yes, they did a collab and when you put this shirt on, your body was infused with the amazing earthy organic richness of Le Labo scents. Hiro Clark…
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Caroline Shaw and Attacca Quartet
Live performance video and interviews with the future. The Attacca Quartet are such badass string wizards that we can’t even comprehend it. Can you be futuristic and classical at the same time? Um, yes. Working with material written and performed by 2022 Grammy and Purlitzer prize winning Caroline Shaw, we are treated to a very…