Category: Directing
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Archetype AI
We worked with the designers, scientists, and programmers at Archetype AI to ask the question — can physical AI learn on its own? Presented at TEDAI San Francisco and traveling around the world, this video serves multiple purposes, as both a brand introduction and as an important link in the development of physical AI as…
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Christie’s International Real Estate
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Marble
Nucrw helped Marble Law create a social video ad about the difficult subject of divorce. The challenge of telling a story with stock footage is finding the right combination of mood, color, characters, and juxtaposition to produce a cohesive video. It’s not always easy to match shots and looks – but you can use this…
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LG
LG always launches big… Nucrw’s Lew Baldwin acted as the Creative Director and Writer on a segment of the LG USA G6 phone launch campaign working with the agency Laundry Service. With a hyper aggressive social presence, LG goes big with new product launches. What better way to show off the new phone’s many features…
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Sloane Stephens
Sloane serves up STEM. We loved working with Pro tennis star Sloane Stephens, the USTA Foundation, and TWC on this broadcast spot to encourage STEM learning through the sport of tennis. The physics of tennis involves friction, air, gravity, and the dispersion of energy. We captured this using the amazing Phantom camera to capture 1500…
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Hiro Clark and Le Labo
Smells like you. We directed this lookbook video in the hills of Malibu with a good looking young man wearing a Le Labo scented Hiro Clark t-shirt. Yes, they did a collab and when you put this shirt on, your body was infused with the amazing earthy organic richness of Le Labo scents. Hiro Clark…
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Caroline Shaw and Attacca Quartet
Live performance video and interviews with the future. The Attacca Quartet are such badass string wizards that we can’t even comprehend it. Can you be futuristic and classical at the same time? Um, yes. Working with material written and performed by 2022 Grammy and Purlitzer prize winning Caroline Shaw, we are treated to a very…