Category: Branding
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LG
LG always launches big… Nucrw’s Lew Baldwin acted as the Creative Director and Writer on a segment of the LG USA G6 phone launch campaign working with the agency Laundry Service. With a hyper aggressive social presence, LG goes big with new product launches. What better way to show off the new phone’s many features…
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Sloane Stephens
Sloane serves up STEM. We loved working with Pro tennis star Sloane Stephens, the USTA Foundation, and TWC on this broadcast spot to encourage STEM learning through the sport of tennis. The physics of tennis involves friction, air, gravity, and the dispersion of energy. We captured this using the amazing Phantom camera to capture 1500…
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Hiro Clark and Le Labo
Smells like you. We directed this lookbook video in the hills of Malibu with a good looking young man wearing a Le Labo scented Hiro Clark t-shirt. Yes, they did a collab and when you put this shirt on, your body was infused with the amazing earthy organic richness of Le Labo scents. Hiro Clark…
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Beyond Yoga
Let’s Yoga We worked with the agency Idol to create this social (IG, FB) content for Beyond Yoga to celebrate International Yoga day and announce the funding of $100,000 worth of yoga training scholarships. It’s always great to empower new business ventures through content. This was UG video (user-generated) at it’s finest 🙂 Let’s yoga!
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Fekkai
Farewell, Frizz. For the Fekkai Silky Straight Ironless product line we shot stills of our model walking and posing in a studio, then turned these into illustrations and composited them into a mixed-media NYC landscape. The rudimentary animation style and sound design gives the video a bit of a DIY urban vibe. This was shown in-store…