LG always launches big…
Nucrw’s Lew Baldwin acted as the Creative Director and Writer on a segment of the LG USA G6 phone launch campaign working with the agency Laundry Service. With a hyper aggressive social presence, LG goes big with new product launches. What better way to show off the new phone’s many features than through dance! Shot in LA with two dance crews, we follow their rehearsals as they do super cool moves with the new LG phones. The meet-ups culminate in a full-on rooftop throwdown! Multiple videos were produced highlighting features and released through all the LG USA social channels.
G6 phone features
Dance off
G6 phone features
