The famed fine art auction house Christie’s has a large real estate business that sells luxurious abodes to the rich and famous. We worked closely with the agency Quad on this new piece for 2023 – ideation, writing, directing, editing – and enjoyed delving into this world that few may experience. Creating a cinematic brand promo that works on different levels, all while using existing footage and curated stock, was no easy task. We think the creative team at Nucrw pulled it off and managed to create intrigue and mystery along the way. The original concept was much darker but the final version sits in a more elegant balance with the brand.
Christie’s International Real Estate
The famed fine art auction house Christie’s has a large real estate business that sells luxurious abodes to the rich and famous. We worked closely with the agency Quad on this new piece for 2023 – ideation, writing, directing, editing – and enjoyed delving into this world that few may experience. Creating a cinematic brand promo that works on different levels, all while using existing footage and curated stock, was no easy task. We think the creative team at Nucrw pulled it off and managed to create intrigue and mystery along the way. The original concept was much darker but the final version sits in a more elegant balance with the brand.
